Consultation - Website Review / Analysis
This is another consultation that follows well after the initial
Portfolio Review / Analysis
consultation. We'll take the specific results of your Portfolio Review consultation - the image selection and sequence, your personal creative, professional and financial goals, your target markets, and we'll use this as the basis for determining the vision for your most important online marketing tool.
The Website Review focuses specifically on how effective your website is as a marketing tool. Your physical portfolio is still an incredibly important marketing tool, but websites have become increasingly more valuable to art buyers over the last several years, and will only continue to become more important in the future. Although I do have experience in website design, I will not be acting as your website designer. In this consultation, I'll offer valuable feedback and help you to understand what works and what doesn't work on your website's presentation, specifically within the visual design industry and your target markets. Your website is a crucial part of your brand identity and marketing efforts - it needs to be user-friendly and it needs to speak directly to your chosen market.
This consultation is 2 hours long. If we meet in-person, then it will be 2 continuous hours. If we are doing this consultation from a distance, then you'll email me your website URL ahead of time, I'll spend an hour going over it and taking notes, then we'll talk on the phone for an hour.